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Threads copies Twitter again, introduces ‘rate limits’ to combat bots!

Threads, a copycat app of Twitter, has recently introduced “rate limits” to combat bots.

This means that the app has imposed restrictions on the number of actions that can be performed within a certain time frame to prevent spam and crypto bots from abusing the platform.

  • The introduction of rate limits is a response to the ongoing battle against automated accounts that have been plaguing social media platforms.

“Spam attacks have picked up so we’re going to have to get tighter on things like rate limits, which is going to mean more unintentionally limiting active people (false positives).

If you get caught up [in] those protections let us know”

Adam Mosseri
  • The decision to implement rate limits was announced by Adam Mosseri, the head of Instagram, which owns Threads.
  • The purpose of these limits is to block and deter bots from engaging in malicious activities on the app.

By imposing rate limits, Threads aims to create a safer and more secure environment for its users.

This move by Threads is reminiscent of previous actions taken by Twitter itself to combat bots and spam on its platform.

It highlights the ongoing challenge faced by social media platforms in dealing with automated accounts and the need to implement measures to protect users from unwanted and harmful content.

Overall, the introduction of rate limits by Threads is a proactive step towards addressing the issue of bots and spam on the platform,

and it demonstrates the app’s commitment to maintaining a positive user experience.

how do rate limits work to combat bots

Rate limits work by imposing restrictions on the number of actions that can be performed within a specific time frame.

Here’s how rate limits combat bots :

  • Cap on Actions: Rate limiting sets a maximum limit on how frequently a user can repeat a specific action, such as logging in or posting content.
  • This prevents bots from performing actions at an excessive rate, as they are often programmed to carry out repetitive tasks rapidly.
  • Prevents Malicious Activity: By implementing rate limits, platforms like Threads can effectively block certain types of malicious bot activity.
  • Bots often engage in spamming, spreading misinformation, or conducting fraudulent activities.
  • Rate limits restrict their ability to carry out these actions in large volumes, reducing their impact.
  • Protects User Experience: Rate limits help maintain a positive user experience by preventing bots from overwhelming the platform with unwanted content or flooding users’ feeds.
  • By limiting the actions of bots, platforms can ensure that genuine users have a fair and enjoyable experience.
  • Enhances Security: Rate limiting is a security measure that helps protect against bot-driven attacks, such as credential stuffing or distributed denial-of-service (DDoS) attacks.
  • By limiting the rate at which bots can perform actions, the risk of these attacks is significantly reduced.

Overall, rate limits are an effective tool in combating bots by restricting their ability to carry out malicious activities,

protecting the platform and its users, and maintaining a safe and enjoyable user experience.

Elon Musk accuses them of copying again

Elon Musk, the CEO of Twitter, took a jab at the announcement,

replying “lmaooo copy 🐈” to a screenshot of the announcement posted to Twitter.

Elon Musk, the CEO of Twitter, took a jab at the announcement

On July 1, Twitter imposed hard rate limits on users albeit for a different reason — citing extreme levels of data scraping from external organizations.

Verified Twitter users are still currently limited to viewing 15,000 posts per day,

while unverified and new unverified accounts are capped at 1,500 and 1,000 posts per day, respectively.

there seems to be a problem with keeping people engaged with the new Twitter alternative

Following its launch on July 5, Threads witnessed a record-breaking uptake of new users,

surpassing 100 million users within five days.

Unfortunately for Zuckberg, there seems to be a problem with keeping people engaged with the new Twitter alternative.

Olivia Moore, a partner at crypto venture capital firm a16z, found that just one week after launch,

daily active users on Threads had fallen 40%, with the average daily time per user dropping fourfold.

“Twitter has built a unique social graph and interest graph that’s hard to replace. Even with a copycat product, the underlying networks and user identities developed over a decade are tough to replicate”

said Moore.

Moore believes the move to import users directly from Instagram doesn’t work for a Twitter-esque app like Threads.

By tying user accounts directly to their real-life identities on Instagram,

it discourages the modes of social interaction that Twitter is famous for, namely anonymous accounts and fan pages.

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