NFTTechnology

Starting from September 15, Google will permit advertising for NFT games.

Google has revised its advertising policy concerning cryptocurrencies to include blockchain-based non-fungible token (NFT) gaming ads,

with the exception of those promoting gambling or gambling services.

The updated policy, set to take effect on September 15, will only apply to games that meet predefined criteria,

as outlined in a blog post by Google.

“NFT games that allow players to purchase in-game items, like virtual apparel for a player’s characters, weaponry, or armor with better stats, consumed or used in a game to enhance a user’s experience or aid users in advancing the game.”

While Google’s updated policy now permits advertising for blockchain-based non-fungible token (NFT) gaming,

it still prohibits advertisements for games that involve wagering or staking NFTs against other players or for rewards,

including cryptocurrencies and other non-fungible tokens.

Additionally, NFT casino games and any form of social betting that allows players to wager or participate for real-world prizes such as NFTs, cash, or cryptocurrency will remain banned.

These restrictions ensure that certain gambling-related activities are not promoted through Google’s advertising platform.

The policy changes will be effective as of September 15.

Google Implements Guidelines for Running NFT-Integrated Gambling Ads

developers and publishers must adhere to the Gambling and Games policy and obtain the appropriate Google Ads certification in order to run these ads.

Previously, Google had imposed a ban on all cryptocurrency-related advertising.

It did not specify whether the ban would be permanent or subject to future review.

In the past, Scott Spencer, the director of sustainable ads at Google,

explained that the company’s cautious approach to cryptocurrency-related ads stemmed from concerns about potential consumer harm.

In June 2021, Google partially lifted the ban to permit advertising from certain cryptocurrency exchanges and wallets targeting the United States.

However, these companies were required to be registered with the United States Financial Crimes Enforcement Network as a money services business or a federally or state-chartered bank entity.

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